Digital – MIA DE JESUS

NFL – Countdown to Touchdown

20/04/201512/08/2017

The NFL goes to London. Flash campaign counting down to the arrival of American football in Britain, beginning with a mysterious countdown, followed by high-impact outdoor installations, and finished off with players parading through the streets of London on game day. Project partner: Sandra Mastinggal

TEXAS PETE

17/12/201419/12/2014

Texas Pete Hot Sauce sponsors a contest in partnership with Tinder that measures the ‘hotness’ of users in the same city based on the number of right-swipes received. Welcome screen pickup line changes each time app is opened. Ranking is live; users can swipe left or right to bump a person up or down the ranks. Project partner: Miriam Doyne